Insights & News

26 March 2024

Retail Media Report Card: 2nd Edition | Australia and NZ

Retail media networks are a convergence of traditional retail spaces and digital advertising, offering brands a wealth of opportunities to engage with consumers throughout their shopper journey. In this report, we look at the capabilities of the key players, looking at their capabilities across targeting, measurement, opportunities, innovation, and partnership.


27 March 2024

Triumph at the SHOP! ANZ Retail Marketing Awards: A Celebration of Innovation and Partnership

We walked away from the SOP! ANZ Retail Marketing Awards with three accolades - check out our winners.


23 March 2024

The Monthly eCommerce Editorial: March News

Amazon rocks Aussie eCommerce, elbowing out eBay. Shoppers buzz over marketplaces, eyeing Temu and Shein. Despite wallet crunch, Aussies keep clicking buy, loyalty leaps, and boozy buys take a dive.


10 February 2024

The Mars Agency broadens its Australasian operations, acquiring The In Group

The Mars Agency's acquisition of The In Group heralds a new era in commerce marketing and brand activation across ANZ.


22 November 2023

Unwrapping Success: Navigating the In-store 2023 Australian Holiday Shopping Season

Unlock the secrets to a thriving in-store holiday experience in our latest blog! From boosting online visibility to crafting memorable events and diverse deals, XPO: The Mars Agency has you covered.


22 November 2023

Unwrapping Success: Navigating the Online 2023 Australian Holiday Shopping Season

Australians approach 2023's holidays cautiously, with less planned spending, Buy-Now-Pay-Later rises, IAB notes a shift value concerns and A.I. becomes a global $194 billion influencer in online spending. Check out what’s shaping this year’s Black Friday and holiday season so we can start planning for next year!


14 November 2023

Unveil the Future of Retail with our Grocery Paid Search Report

In the dynamic world of retail, staying ahead of the competition is vital. Discover how our Grocery Paid Search Report can give your retail marketing strategy a powerful boost. Get ready to take your retail game to the next level!


10 November 2023

The Monthly eCommerce Editorial: October 2023 News

New month means new eCommerce news - check out the latest in online retail for October, from Christmas postage deadlines to Amazon unBoxed.


07 October 2023

The Monthly eCommerce Editorial: September 2023 News

All the big September eCommerce News wrapped up in our inaugural monthly recap put together by XPOs own eCommerce team.


15 September 2023

XPO:TMA Appoints Gavin McColl as eCommerce Director

The Mars Agency appoint Gavin McColl as eCommerce Director, bolstering digital capabilities across pureplay and retailer.com’s


29 August 2023

Is Measuring Commerce Marketing Worth It?

Question: Is measuring my commerce marketing activity really worth the effort? Short answer: Only if you consider a 21% increase in the performance of your commerce marketing worth it. Reveal all these secrets by reading about our Marilyn platform.


21 August 2023

Retail Media Report Card: 1st Edition AU

The world of retail is evolving at a rapid pace, with every physical and digital interaction holding the potential for success with shoppers. To help bring clarity to such a dynamic landscape, we have unveiled the Australian edition of the Retailer Media Scorecard, a transformative solution that will reshape how marketers, retailers, and shoppers engage with the retail media.


19 August 2023

The Mars Agency Named to Inc.'s Fastest-Growing List

The Mars Agency, an independent, global commerce marketing practice, today announced it was listed on Inc.’s annual Inc. 5000 list, one of the most prestigious rankings of the nation’s fastest-growing private companies.


28 June 2023

XPO:TMA Launches Retail Media Division

XPO: The Mars Agency unveils its global Retail Media Division in Australia, expanding their Connected Commerce services. This strategic move signifies a seamless amalgamation of in-market Shopper Marketing excellence with two decades of international retail media and data-driven measurement expertise.


05 May 2023

XPO:TMA wins big at SHOP!

XPO: The Mars Agency has taken out several wins across the recent SHOP! ANZ 2022 Retail Marketing Awards and the SHOP! 2023 Global Awards across experiential, store design and sales promotion.