AVOID THE SECOND DATE SLUMP?
When it comes to dating, a wise grandmother once told me, “It’s one thing getting them, but another thing keeping them”. When it comes to your shopper and experiential campaigns, we think the same rules apply. We always recommend that a campaign organises a ‘second date’ there and then. It doesn’t have to be an expensive candlelit dinner, but to use granny’s words, if you’re going to ’woo’ your consumer; you need to facilitate another meeting with them and not just wave goodbye after the first date. Digital and social platforms provide brands with the perfect mechanic to keep the conversation alive and the brand engagement continuing.
So make sure that as you invest in meeting your consumers, you leave an open conversation with them so the two of you can spark another conversation at in the near future.