XPO BRANDS

INSIGHTS INNOVATION IMAGINATION

CRAFTING MEMORABLE BRAND MOMENTS

CONNECTING & INFLUENCING BRANDS, RETAILERS & CONSUMERS

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We’re an award winning creative agency, dedicated to transforming the ways in which retailers and brands connect and influence people.

Our work harnesses the power of insights, creativity and authentic storytelling across below-the-line mediums to deliver contextual campaigns that move people to purchase.

20+

PEOPLE

3+

OFFICES

73+

PERCENT OF AUSTRALIAN SHOPPERS

OUR VISION

To connect and influence people through insights, innovation and imagination.

SERVICES

As an full service BTL agency, our services encompass touch point planning through to creative ideation and campaign execution. We have specialists that can help your brand create events, sampling campaigns, consumer promotions, POS displays and retailer led programs.

EXPERIENTIAL EVENTS

SAMPLING

AMBASSADOR STAFFING

POINT OF SALE

GRAPHIC DESIGN

PRINT MANAGEMENT

DIGITAL & SOCIAL

CONTENT PRODUCTION

Brands

From fledgling and emerging businesses to established global and domestic brands, these are the clients we're privileged to partner with across diverse sectors.

WORK

OUR PEOPLE-FIRST CULTURE

We're about people and for people. The people we employ, the people we work for and the people who purchase a brand. Inside and out, we breathe a culture of positivity, collaboration and creativity.

OUR TEAM

Progressive. Human. Collaborative. Giving. Our values drive everything we do.

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Sally Tobin

Managing Director
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Alisha de Graaf

Client Services Director
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Gary Head

Creative Partner
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Bianca Ellershaw

Junior Strategic Planner
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Lauren Minato

Senior Account Manager
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Tamarah Clarke

Account Executive
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Erica Molina

Senior Account Manager
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Samantha Harder

Activations Manager
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Melissa Paldano

VIC Activations Coordinator
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Lachlan Lade

QLD Activations Coordinator
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Jenna Lazaric

Operations Manager
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Em Lewin

ACCOUNT DIRECTOR
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Ben Muzyka-Gordon

Senior Creative
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Antonia McInnes

ACCOUNT DIRECTOR
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Brendan Atkins

Account Manager
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TIM NUTTALL

ACCOUNT MANAGER

AMBASSADOR

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NEWS

GOLD, SILVER, BRONZE.

GOLD, SILVER, BRONZE.

Did you know XPO won the trifecta (Gold, Silver & Bronze) at the POPAI Summit 2016. A huge congratulations to the team and thank you for our amazing clients who continuously allow us to push the boundaries in shopper marketing!

...
Identity Crisis. What’s Your Brand’s Personality?

Identity Crisis. What’s Your Brand’s Personality?

If you want your consumer to connect to, and relate with, your brand; giving it a consistent set of human traits will help increase your brand equity and inspire trust and greater loyalty. Think of it like this. When you meet someone that you connect

...
AVOID THE SECOND DATE SLUMP?

AVOID THE SECOND DATE SLUMP?

When it comes to dating, a wise grandmother once told me, “It’s one thing getting them, but another thing keeping them”.  When it comes to your shopper and experiential campaigns, we think the same rules apply.  We always recommend that a campaign

...

SAY HELLO

With a well-stocked beer fridge and plenty of artisan coffee to hand, you're welcome to drop in or drop us a line. There's nothing we like better than hearing about your brand challenges.

SYDNEY & MELBOURNE OFFICES

6/43 Herbet St, Artarmon & 43 Ellis St, South Yarra

(02) 9966 4003





Do you have an RSA?  YES NO
Do you have a car licence?  YES NO
Do you have a car?  YES NO

Qualifications

Qualified Beautician  Qualified Personal Trainer  Qualified Nutritionist  Model  Nurse  Barista 

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